Creative thinking skill final project : rebranding daily object
This project is divided into two parts: Part A (Individual) and Part B (Group). In Part A, individually
students are required to prepare a proposal to rebrand and repackage the given object. As a group in Part B, students are required to produce an advertisement video, a poster and a sale and demonstration presentation. In groups students will be given the following object randomly and they must use these items as given. |
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individual task
FRORELIA
Progress
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Individually we are required to come up with the followings items for the given object and present
their final idea proposal and idea process in an A4 report. we are required to produce; i. a new name ii. a new logo iii. a new caption / tag line iv. a new physical packaging –not just a drawing To be able to produce the items above, we are required to go through a creative development process such as – mind mapping, brainstorming, doodling, experimenting, research etc. Students are required to record systematically the process of how they come up with ideas and develop their ideas before arriving to the final product. All the process and explanation will be inserted in the A4 INDIVIDUAL IDEA PROCESS AND PROPOSAL REPORT. This individual report template will be provided as a guide on TIMES; however students may choose to amend the structure and style according to their own understanding. The final proposal of the object name, logo, caption/tagline, simple ideas process and packaging design must be efficiently and skilfully presented as the first few pages of the A4 report. The cover must creatively include the illustration of the product. For submission students are required to produce the physical packaging for the object with the object inside for submission. Students are not required to present therefore the proposal, packaging and illustration in the report must be able to speak by itself. Only selected student will be called to present their work if necessary. |
Group task
Group Name : Neigh
Group Member : Tang Ying Jien
Seow Koji
Angela Wee
Cha Yun Xian
Chia Keh Chian
Group Member : Tang Ying Jien
Seow Koji
Angela Wee
Cha Yun Xian
Chia Keh Chian
Progress
In groups lecturers will select the best suitable rebranding and packaging proposal from Part A to be
further developed. In this Part B, we are required to produce the following for the selected product; i. a 30-45 second advertisement video ii. an A3 size poster – digital and one hard copy iii. a 5 minute product presentation to promote the product like a sales person (in class) ADVERTISEMENT VIDEO – Students are required to produce a video advertisement for the selected product. To be able to produce a good advertisement video students are required to do some investigation on what makes a good advertisement video. PRODUCT PRESENTATION – Students are required to pretend that they are sales person and promoter just like those promoters who set booth to promote their products at shopping malls. Therefore they need to wear the same uniform, set up their tables and to include other initiatives to promote their product (such as posters, banner, name tags, business cards etc). Students are required to verbally sells their product and demonstrate how to use their product. And the final product that have been chosen by the lecturers was Ying Jien's product .After dicussion,we decided to repackage especially the look of the container.For our product we choose a theme more to Japanese Style as we know that Ying Jien's idea for the packaging is actually based on Japanese chopstick . Actually there were some different opinions from us that some of them suggested that change the theme from Japanese style to worldwide style.But after few tutorial classes and dicussion with the lecturers,they suggested that we actually continue the Japanese Style as that was actually the first concept.We separated our job by each of us has to do at least one products.Our leader Ying Jien incharge of buying us material so the material for making the product is same for everyone.Besides that,we did our AD video in a Japanese Restaurant somewhere in Subang.On the presention day ,we came earlier than usual to the campus to set up our board,poster and etc.We also kept rehearsal so that we did not make any mistake during the presentation. |
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Advertisement video
PRESENTATION VIDEO
reflection
Through this assignment, we were once again challenged with the task of brainstorming creative ideas to repackage a simple things from the daily life into something which actually can look nice and elegant. Initially, it took us quite a while to have a final decision on how our packaging will be look like since everyone of us have different ideas and as we kept stumbling upon little problems and errors,.So we always tried to communicate with each other to standardise our idea,besides that we did ask for suggestion from the lecturers and friends .Finally with this team effort, we finally decided a concept and work for the concept as a team.During the product making,we make sure everyone of us use the same material and same direction of making it .For this i was really appreciated Ying Jien hard work for buying us those materials for us so that we could standardised our material.We work together to film a nice AD video although there are some technical problem happen during the presentation day . In conclusion, though we were rushing a bit due to the short timeframe, we learnt to co-operate with each other more and also to think more critically.